Today, your first “showing” will be on the Internet – you’re watching this on the Internet, right?
Your price, listing description, and PHOTOS determine whether someone will visit in person. Consider professional staging advice or help.
Prep for photos and video just as carefully as real visits.
Ask your realtor if they use a professional photographer.
If they do, look at prior photos and pick someone who understands the job.
Photos should make the most of your home’s features and give prospective buyers an emotional connection that invites them to visit in person.
Help them envision their lifestyle in the house, not just the counters and walls.
If your realtor recommends a video, just as with the photography, you’ll want to stage it carefully and hire a professional – it will pay off.
Be sure to look over your listing when it goes live, both on a computer AND on a mobile device, to make sure it’s accurate, pleasant, and compels people to show up.
Remember – your first showing these days will be on a screen.